ADVANCED DIGITAL MARETING PROGRAM IN COIMBATORE

 

DIGITAL MARKETING PROGRAM

Introduction to Digital Marketing Programs

Digital Marketing is the promotion of brands using all forms of digital advertising channels to attain consumers. This now consist of Internet, Radio, Television, mobile, social media marketing and any other form of digital media. Internet has turn into an indispensable part of our daily lifestyles. We get on to the web for so many activities today - whether it is to find jobs, educational training, seek an alliance or plan a trip. And when the planet is online, would marketing be offline? Nah! The consequence of Digital marketing therefore is increasing by the day. Revolution of Digital marketing is the origin to many digital marketing programs sessions. SEO Shiksha a division of Kartik Infotech has also introduced its advance digital marketing programs courses to give its students the real knowledge of digital marketing.

Digital Marketing Programs includes marketing using digital tools and technologies. Distinct traditional marketing, it is targeted, flexible, measurable and more cost-effective. Besides, it can efficiently use both pull and push methodologies to stretch out to an audience. Some of the Channels and Mode of.

Digital Marketing programs comprise:

1.       Search Engine Marketing: Targeting Existing and Potential Customers when they hunt on the Internet.

2.       Social Media Marketing: Intends Existing and Potential Customers on Social media like Facebook, LinkedIn, Twitter, and Blogging.

3.       Display Advertising: Take on space on other websites to display banners.

4.       Mobile Marketing: Leveraging location information to advertise on mobile.

5.       Email Marketing: Utilizing the power of e-mail to exchange the message. Digital marketing programs & Supporting Resources unit plan to provide candidates with the skills and knowledge needed in planning Digital Marketing campaigns within organizations.

Sections of Digital Marketing Programs

Digital Marketing Programs has three sections –

1.       Campaign Tools

2.       Application

3.       Monitoring Digital Marketing.

Moreover digital marketing programs sessions cover Search Engine Optimization (SEO), Pay-Per-Click (PPC), new and emerging advertising media, Viral Marketing, Email Marketing, Affiliate Marketing and Social Media, Online Pr, Digital Metrics in the form of voice of the customer (VOC), A/b tests and Usability Studies, Legislation, Regulations and Codes of Practice. SEO Shiksha also provides one of the best LinkedIn, Facebook and twitter training in India. Assessment Methodology Practical Assignment Learning Outcomes on successful completion of this unit candidate will be able to:

a.       Enlighten the significance of Digital Campaign Tools, Planning, Implementing and Monitoring Digital Marketing.

b.      Clarify the Role of the Essential Elements Of.

 

Modules of Digital Marketing Programs

Digital Marketing Programs is composed of 4 modules and a study to be completed in a full-time basis. There are no options, all modules are essential.

The core modules of Digital Marketing programs are:

·         Digital Marketing and Consumer Behavior

          - Principles of digital marketing and the Internet

          - Digital communications strategies

          - Database marketing and customer behavior

·         Commerce and Law

        - Commercial activities and e-commerce

        - Digital business strategies

        - Digital ethics, legislation and security

·         Strategic Web Design -Advanced web design

        - Search engines: marketing and Optimization

        - Multimedia

·         Measurement, Development and Security

        - Digital Metrics and Analysis

        - NPD and Project Management

        - Security and systems